Download EBook

Making An Impactful Resume

Making an Impactful Resume is a thought process Imagine this. You?re a digital marketer and your main job is to reach your audience and convince it to buy your product. Your user is surfing the net and, say, watching the YouTube ad for your product. You only have 30 seconds or less to convince him or her to buy your product. How will you do this?

And what does this have to do with your CV? Well, a recruiter spends only 30 seconds on your resume before making a decision whether to shortlist you or not. You are the product; the potential employer is the user, and your CV is your marketing creative/collateral.

Indexing: Making an Impactful Resume

  • Context and Introduction for a Resume
  • Structure of a Resume
  • Educational Qualification
  • Professional Experience
  • Dos and Don?ts
  • Some More Guidelines
  • Checklist
    • Formatting
    • Profile Summary
    • Educational Qualification
    • Professional Experience
  • Tips for an Effective LinkedIn Profile

Context and Introduction for a Resume

How do you create a CV that will impress the hiring manager and get you that interview call? Well, there are many things to consider: How long should your CV be? What should the structure of the CV be? Should you mention any educational qualifications or even basic elements such as the type of font you?re using?

Chetan Kumar, Co-Founder of digicanny IT and Marketing, has gone through loads of CVs across his career, and he can?t wait to make those 30-second decisions! So let?s know from him on how you can go about building a great CV.

Length of a Making an Impactful Resume

  • Universally, it is a common and widely accepted practice to have a 1-page resume. Many experts agree that a single-page resume will suffice for every 10 years of experience. We strongly recommend that you follow this principle.

Font type and font size

  • From the ease-of-reading perspective, some fonts stand out against others. It is advisable that you use one of the following fonts: Calibri, Georgia, Garamond, Arial or Helvetica.
  • Your font size should be chosen such that it can be easily read. Generally, it is a good practice to choose a font size between 10 to 12.

Structure of a Making an Impactful Resume

This section covers the essential sections that need to be added to a resume and a template that shows you what a resume should look like.

Ideally, a resume must contain these sections (not necessarily in the same order):

  • Profile summary
  • Educational qualification
  • Digicanny qualification
  • Prior educational experience
  • Professional experience
  • Leadership roles and personal achievements

Example of a Profile Summary

A marketing professional ?

  • Proven expertise in building consumer brands and leading multiple marketing campaigns over the last 7 years, in the FMCG, retail, and e-commerce industries
  • Data-driven approach to looking at marketing metrics and achieving business results
  • Applied understanding of all the marketing platforms and channels, and experience of running integrated marketing campaigns

Educational Qualification

This segment will tell you how you can incorporate your educational qualifications in your resume.

You should include your program with digicanny, followed by prior PG/UG education.

Digicanny program details

  • Name of the program and the start and end date of the program
  • Three bullet points highlighting your top achievements during the program. These may include ?
    • The best assignments that you have done as a part of the program
    • Any initiatives you may have taken during the program
    • Extra projects you may have completed with success

Educational background before Digicanny

The most recent qualifications should be at the top:

  • For people with 0-4 years of experience, PG, UG, and intermediate education could be included.
  • For people with over 4 years of experience, you may only include the PG and UG educational details.
  • Include your degree names, specialisations, university names, and program locations and durations.
  • Marks/percentages/CGPAs could be included if they are worth highlighting. For example, if you have scored less than 70%, you may not want to highlight it.
  • For people with up to 4 years of experience, if you have academic achievements worth mentioning, it is a good idea to include them. For example, your participation in national/international events, a high GMAT score, a high CAT score or JEE rank, etc.

Professional Experience

This segment covers the guidelines and best practices for filling up the Professional Experience section of your resume.

If you are currently in a mid to senior level, the ideal split for your resume would be 70-30, where 70% would focus on your work experience, and the rest would be your academic achievements and other activities. For people with lesser work experience, this split could be closer to 50-50.

If you have spent more than one year in your current role, it is important to elaborate on your most recent (or current) job, followed by other jobs/organisations you have been in.

While describing your experience, an important differentiation to be aware of is that between a task and an achievement. Tasks are generally the activities you perform while you?re in a particular job or role. Achievements are the positive outcomes at the end of these tasks.

Achievements are what differentiate one professional from another who are both in the same role, since they are performing the same tasks.

Dos and Don?ts

Let?s now learn about additional sections on your Making an Impactful Resume, certain things that you should definitely do for your resume and some things that are a strict no-no.

In the ?Leadership Roles and Personal Achievements? section, add national-level events or awards in the areas of technology, music and arts, sports, etc. You can also add any volunteering experience with an NGO or a government agency, or any significant impact resulting from personal initiatives or initiatives during employment (CSR or trips, etc.).

Some dos and don?ts to follow?

  1. Never use multiple font types.
  2. Have uniform spaces and indentations.
  3. Always use a PDF version of your resume while applying.
  4. Don?t use first person pronouns in sentences. 
  5. Avoid spelling mistakes and abbreviations.
  6. Never reveal confidential information such as a client?s name.
  7. Never lie: substantiate the information in your resume.
  8. Name the resume as ?first name_last name_company name?.
  9. Do not include gender, address, declaration statement, references available on request, etc.

Steps to make a good resume ?

  1. Create a master resume
  2. Synthesise for a shorter resume
  3. Take help
  4. Proofread your resume enough number of times!

Some More Guidelines

And finally, let?s now learn a few more guidelines to make your resume a standout. Let?s also have a look at good and bad resume examples and view the difference. Snapshots of the good and bad resumes discussed in the video have been attached on the platform for your reference.

You can find the sample resume template below (named ?Resume Template DM?), which you need to follow in order to be eligible for placements. We have shared the document in the Word format so that you can download and edit it. But you need to share your resume in the PDF format. So fill in your details, and upload your resume here.

Making an Impactful Resume ?Checklist


  • Your resume is a one-page document with each point no longer than two lines.
  • The font type is uniform and is one among Calibri, Georgia, Garamond, Arial or Helvetica.
  • The font size is between 10 and 12.
  • The resume has proper spacing, uniform indentations, and a neat alignment.
  • The top margin is at least 0.5, and the side margin is at least 0.75.
  • The section headings are distinct.
  • ?Bold? and ?Italics? are used judiciously to highlight achievements/key results.
  • There are no spelling mistakes/abbreviations.
  • There is no gender, address, declaration statement or reference.
  • No points have been written in the first person.
  • The points follow the sentence formation equation ?Accomplished or achieve X as measured by Y by doing Z?. All the points clearly state the action performed, a quantifiable measure, and the result obtained.
  • All the sections have been included (Profile Summary, Educational Qualification,
  • Professional Experience, Leadership Roles and Personal achievements)
  • The header contains your full name, professional email ID, contact number and
  • LinkedIn profile URL.
  • The resume is named in the pattern ?first name_last name_company name?.
  • The resume is in the PDF format.

Profile Summary

  • Your profile summary clearly specifies your number of years of experience, industrial domain, technical domain/skills and personal strengths.

Educational Qualification

  • The degree name, specialisation, university, the location and duration of the degree, and the CGPA (optional) are mentioned.
  • The Digicanny certification program is clearly detailed, and the top assignments/projects/initiatives, etc. are properly highlighted.

Professional Experience

  • The projects contain your contribution, and your results/achievements are clearly mentioned.
  • Your most recent job is mentioned first under ?Professional Experience?.
  • The company name, role, location, and the start and end dates of your term there are mentioned.
  • The resume is specific to the role/job description.
  • In the case of multiple roles, if the job tasks are the same, the company name is cited only once, and the most recent role is mentioned along with the promotion received, the responsibilities of the role, and the achievements.
  • In the case of multiple roles, if the job tasks are different, the company name is cited only once, and all the roles are mentioned (with the most recent role stated first) along with the responsibilities and achievements of each role.

for Resume formats: click here ?

For career development course and counseling, Call us on 7760606121 or Contact us through

Tips for an Effective LinkedIn Profile

As stated in the earlier video, your LinkedIn profile (and other social media profiles) must be consistent with the points mentioned in your resume. It is always a good practice to include the URL of your LinkedIn page in your resume.

So let?s now look at some tips to elevate your profile on LinkedIn:

  1. Formatting: The points must be grammatically correct and without abbreviations/spelling mistakes. Write in bullet points of not more than two lines.
  2. Profile picture: Have a clear, professional, and recent profile picture that focuses on your face.
  3. Headline: Most people have their current job title and employer as a headline. Here are some techniques to jazz it up.
  4. Summary: Your summary should describe your experience, industry domain, technical domain/skills and personal strengths in a crisp manner. 
  5. Projects: Include projects (max. 2-3) that are relevant to your job interests. These should clearly state the project title, your contribution, and your achievements.
  6. Professional experience: State the company name, role, location and the start and end dates. List your most recent company name first. Mention the responsibilities and achievements of each role (3-4 points). Visit the profiles of your peers with similar work experience for a better context on how to describe your work experience. You can copy points from your resume to maintain consistency.
  7. Education: Your degree name, specialisation, university, the location and duration of the degree, and the CGPA (optional) must be mentioned. Your UpGrad certification program must be clearly detailed, and the top assignments/projects/initiatives, etc. must be highlighted.
  8. Recommendations: Ask your boss/peers/friends to write in recommendations (or ask for endorsements). Do return the favour. Under Edit Profile, you can add and remove areas of expertise, and you can control whether you are included in endorsement suggestions to your connections.
  9. Skills: These must be relevant to your job interests. Don?t list generic skills such as Microsoft Office. Under interests, include a mixture of work-related keywords and hobbies. 
  10. Accomplishments: Be sure to include your certifications, publications, ranks in national exams, the languages you know, awards and honours, etc.
  11. Settings: Be sure to make your profile public. LinkedIn measures the profile?s completeness and offers suggestions on how to make it stronger. Follow these. While revamping your profile, do remember to turn off notifications.
  12. Customised public profile URL: This makes it easy for people to find you and for you to share your profile on your resume, business cards, etc.
  13. Social activity: Posting or sharing industry trends or informative articles will bring you under the radar of potential recruiters. Be active daily! 
  14. Improve connections: Be part of relevant groups, and follow companies that you are interested in. Actively contribute to the discussions in these groups. Be sure to join your alumni networks. While sending a LinkedIn request, it is good to add a personal message and to explain why you are connecting with someone. Share your career interests with possible recruiters by following these steps.

Go through the links below for some more tips:


Amit Moriani2020-10-22

I am very much satisfied with the services provided by Digicanny in relation to my website building. Digicanny team was always there to listen and help. I had requested Digicanny to design my website within a fairly short period of time

Add comment

maximum 250 words
Comment added Successfully, Thank you!
Comment not added. Try again later!